Soda-Club USA

Soda-Club USA markets and sells a neat appliance that lets you make your own soda at home. It’s a fun process that makes wonderfully fresh soda for literally pennies a glass. Soda-Club was already a huge success in Europe and Israel when they decided to break into the American market. The American marketing plan was centered around sales and distribution relying solely on the Internet.

In developing their web site, Sandcastle's communication and marketing challenge was a huge one. Not only was Soda-Club an unknown brand, but also the concept of making your own soda was totally foreign to the American market. Not to mention that we have soda vending machines on every corner and two brands dominate the landscape.

Sandcastle's development objectives for Soda-Club’s website were to educate on the concept and benefits, develop the brand, and sell products. We did just that.

With the web site completed, it was time to make it work. Sandcastle worked closely with Soda-Club’s marketing team to create a cohesive online marketing plan. The campaign included search engine optimization, paid search, and a targeted email program. Today Soda-Club is top ranked on both Google and Yahoo. They own the American market for their product category and are now an extremely successful business.