Sandcastle Interactive Website Marketing & Promotion Services
The old adage of “If you build it, they will come” is no more a reality than flying pigs.
Call on us to develop carefully integrated online marketing campaigns that promote your web site and
sell your products. Our programs generate traffic that’s not just a mass of eyeballs.
We bring you well qualified potential customers.
David and Mike, Sandcastle’s founders, came to the Internet from a background in sales, marketing and advertising.
Years of experience have taught us how to sell, build your brand, and keep customers coming back for more.
We blend sound marketing practices with today’s technology.
Our marketing services include:
- Paid Search
- Search Engine Optimization
- Email Campaigns
- Banner Advertising
- Custom Landing Pages
- Campaign Integration with Traditional Media
Paid Search
In terms of ROI, Paid Search (or Pay per Click) is one of the most effective forms of advertising today. It enables us to specifically target the people who are looking for your goods or services. Sandcastle’s in-house staff has been successfully managing campaigns with Google, Yahoo and MSN/Bing for over 10 years. We handle everything including campaign strategy, search term optimization, ad copy writing, and bid management.
Social Networking
Today time spent on social networking sites accounts for 17% of the overall time spent online. More and more businesses are finding it an extremely cost effective way to reach their audience. It can provide an avenue for one to one communication with your target audience at affordable and measureable costs. You can make special offers and easily convey information on your products and services. More importantly, it lets you create a community that helps to reinforce your brand and generate interest. Let us help you unleash the power of Twitter, Facebook and MySpace. Call on Sandcastle to get you set up and running in a way to take full advantage of this growing phenomenon.
Email Campaigns
Email marketing is one of the best ways we have to reach out and touch your customers and prospects. However in today’s environment, it is becoming increasingly difficult to be effective and cut through the email clutter. Sandcastle provides complete “soup to nuts” services for email marketing. This includes campaign strategy and email creative development, database consolidation, web landing page creation and our own broadcast email service. We understand the complexities of spam filtering and can help make sure your message gets delivered.
Search Engine Optimization (SEO)
Search engines continue to evolve and change their methods for ranking your site. SEO is a long way from the days of adding a few Meta tags to your site and registering it with the search engines to get good placement. Sophisticated techniques and keeping up with the changing environment is necessary for success. To meet your needs for Search Engine Optimization, Sandcastle offers expertise to develop your site to it can be optimized in the best way. Results speak for themselves. Contact us for concrete examples of our SEO success.
Offline Media
Sandcastle’s background includes direct marketing and advertising. We understand how a cohesive campaign of both offline and online media can be a combination for success. Especially for new product or service launches, print, TV & radio, and targeted direct mail can work together to reinforce your online media to expedite your time to market and jump start your sales. If a component or complete strategy of offline media will increase your ROI, Sandcastle can get it done. Our services include campaign development, creative, production and media placement.
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